Monday, February 8, 2016

The designer Bible - Part 64. - Miuccia Prada

Shop Fratelli Prada was established in 1913 by the Prada brothers, they sold leather goods. Mario Prada thought, women are with negative impact on business, so he didn't let the women members of his family close to it. It's kinda ironic, that after his death from the 50s women were running the business. 

Miuccia Prada met her husband, Patrizio Bertelli in 1977. His advices helped to turn Prada into an iconic fashion brand. 


The renewed Prada's first product was a black bag from a simple water resist nylon fabric. It was not a success immediately as it was quite expensive and the logo was not on it.

Prada's first nylon bag in 1979 Source

Prada's first dress collection debuted in 1989. In the 90s Prada became iconic. The collections' main colours were black, grey, brown, green, cream.
In 1992 they introduced Miu Miu, the brand new brand of Prada.
Bertolli bought 51% of the Helmut Lang fashion house's shares in 1999 and 1 month later he incorporated the german company, Jil Sander A.G.
In 2006 came across to cinema the movie The Devil Wears Prada with Meryl Streep and Anne Hathaway.

Fall 2012 Source


Pre-Fall 2015 Source

SS 2014 Source

Resort 2016 Source

FW 2015 Source

Eye wear collection Source

FW 2016 Source

SS 2008 Source

SS 2012 Source

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