Tuesday, January 19, 2016

The designer Bible - Part 45. - Hugo Boss

The Hugo Boss AG, often named as BOSS, is a German luxury fashion company. It was founded in 1924 by Hugo Boss and is found in Metzingen, Germany.

Due to the economic changes of Germany by that time, Boss was forced into bankruptcy. In 1931 he signed an agreement with the creditors, they left him six sewing machines and he started again his business.

Hugo Boss FW 2011

Holiday 2013 Source

FW 2013 Source
He had an early Nazi party membership, so heenjoyed  financial support of the SS and made uniforms to the Nazi party. After the WWII he was found guilty and fined for paying 100.000 DM (approx 70.000 USD).

Sketches for SS Source

He died in 1948, but fortunately his business survived. The first Boss fragrance appaered in 1984.
First fragrance Source

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